Fancy had done an exquisite job establishing the visual and verbal voice for our luxury brand iluminage. So when the time came to rebrand mē, I turned to the same talented group.
— Andrea DiNunzio, Chief Marketing Officer, iluminagebeauty


When you know what you're about, but you're having a hard time articulating it, it's time to take a look at your Brand DNA. We start with a strategic deep dive to get to know your brand, and bring its equity to life. We create a visual and verbal voice that is uniquely you, and create a toolkit that will help you implement your point of view across various points of contact. 


Brand Audit

Brand Equity Articulation

Brand Positioning

Brand Voice Definition

Brand Manifesto

Color Exploratory

Type Exploratory

Logo Exploratory

Photography Exploratory

Model Exploratory

Environmental Exploratory

Timeline: 4-6 weeks