do it. every day.
When something really matters, you don’t shy away from it, you don’t pretend it doesn’t exist. You go for it. And that’s exactly what we did when Lion’s Den, a 46-store adult retail chain determined to evolve into a top-of-mind sexual wellness brand, said they wanted to shift their focus to women and couples. We brought a fun, female perspective to sex toys by celebrating the fact that there’s no time that‘s not a good time to connect with your partner—or yourself.
The Good Stuff: creative campaign, production of TV (network-approved for air during the Super Bowl!), radio, print, in-store posters, social media content, email blasts, promotional materials, and more
Putting their money where their mouth is, Lion's Den commissioned an original poster to celebrate International Women's Day and the response was so great they're making it an annual tradition.
The press roars for Lion's Den: