do it. every day.
Fact: Women have sex. Also fact: Women like sex. Yet products that help women have more and better sex—alone or with a partner—are treated as taboo. The censorship laws are intense and the idea that something that gives a woman pleasure needs to be hidden and hushed is insulting. Yet here we are: making network-approved spots that make a trip to Lion’s Den, a 46-store adult retail chain determined to evolve into a top-of-mind sexual wellness brand, as normal as a trip to the grocery store—without showing or saying anything about what you can actually buy there. Doing our part to help women do it better? That feels pretty good indeed.
The Good Stuff: creative campaign, production of TV (network-approved for air during the Super Bowl!), radio, print, in-store posters, social media content, email blasts, promotional materials, and more
Putting their money where their mouth is, Lion's Den commissioned an original poster to celebrate International Women's Day and the response was so great they're making it an annual tradition.
The press roars for Lion's Den: