Do it. Every Day.
How do you shift perception of a mostly male, DVD-centric, pull-off-the-highway adult superstore into an appealing destination for women and couples? Start with an all female agency that specializes in creating emotional connections between women and brands. Fancy worked with Lion’s Den, a 46-store adult retail chain determined to evolve into a top-of-mind sexual wellness brand, to bring a fun, female perspective to sex toys by celebrating the fact that there’s no time that‘s not a good time to connect with your partner—or yourself.