mē case study: bringing millennials together through beauty
Beauty has always set women against each other, but because mē has technology that works on all skin tones and hair colors, what if we could embrace the pursuit of beauty not as a divider of people but as a unifier? “mē is for we” became our rallying cry and informed every piece of communication we produced. Visual, verbal, off-line, online. No matter what, we celebrated the joy and happiness that comes from togetherness, giving our millennial audience what they were craving: connection. And that’s what really matters.
The Good Stuff: brand strategy & positioning, visual identity system, brand voice, packaging design, copywriting, and website design