mē is for we
Beauty has always set women against each other, but what if we could embrace the pursuit of beauty not as a divider of people but as a unifier? mē has technology that works on all skin tones and hair colors. So “mē is for we” became our rallying cry and informed every piece of communication we produced. Visual, verbal, off-line, online. No matter what, we celebrated the joy and happiness that comes from togetherness. And gave our millennial audience what they were craving: connection. And that’s what really matters.
The Good Stuff: brand strategy & positioning, visual identity system, brand voice, packaging design, and website design