lighter than air, it feels barely there
A global skincare innovator, AmorePacific was largely unknown in the US outside of ultra-involved beauty obsessives. So we created an integrated Facebook campaign to elegantly bring to life the compact that's changing everything you ever thought about makeup. Millions of views and thousands and thousands of likes and shares all celebrated the feeling of #foundationfreedom.
The Good Stuff: big idea, creative campaign, video production, mnemonic development, and social media content