hey, smart stuff!
The beauty industry is full of promises and expectations. And so are we. We promise not to create work that's a feel-bad reminder of what most women are not, and we expect women to be savvy and capable of understanding the way what they put on their bodies works. For Exuviance, a high-end Johnson & Johnson brand, we created a campaign that successfully invigorated three products with gorgeous visuals that focused purely on the product and its attributes, along with language that relied heavily on wit and was loaded with hardcore science - never dumbed down, never inflated.
The work paid off. Since the ads began running in September, 2017, results have exceeded expectations and eight more executions are in the works.