modmouth case study: building a new concept in oral care from the ground up

No one wants to go to the dentist, but everyone wants the power of a beautiful smile. So MOD Mouth was created to take away the anxiety and financial pressure and offer modern, millennial professionals a modern, spa-like experience—with a curated line of dental products and services—they would return to gladly. We built the brand from the ground up ensuring every aspect was supported by strong data and a keen understanding of our consumers. Modern Smile Design was born and boutiques are popping up across the country.

The Good Stuff: customer identification, brand strategy & positioning, visual identity system, brand voice, POS/retail inspiration, copywriting, and social/digital guidelines