don’t hate us because we made it beautiful
Creative for global hair care leader Pantene needed to look good and work well. For Expressions, a line of premium products, our campaign contributed to sales volumes 77% above objective in the first year alone. The success served as a catalyst for the development of additional premium lines for Pantene.
The Good Stuff: creative campaign; production of TV and print; supervision of digital creative, in-store displays, and packaging design