mom's the word
If there were one person we all idolized when we were little, one person we thought was the most beautiful in the whole world, it was Mom. So we created a social campaign, using pictures and clips sent in by Ulta Beauty fans, to give mom the beauty icon status she deserves. The result: millions of views, thousands of shares, hundreds of comments, and a few tears here and there.
The Good Stuff: social media campaign, user generated content, and video production