mē is a beauty device company with a distinct advantage. Its hair removal products use the only technology that works on all skin tones and the widest range of hair colors. So we used that as a way to let beauty bring people together instead of driving them apart. With a full rebrand of both the verbal and the visual voice, me suddenly became the image of joyful inclusivity. A welcome difference for the category that was translated through DNA, positioning, manifesto, web design, and packaging.

The Good Stuff: brand strategy & positioning, visual identity system, brand voice, packaging design, and website design.