Is The Way We Portray Women In Advertising Getting Any Better?

While there are some standouts, where brands are getting it right (Bravo to you GE, Kraft, and Twitter, though really Twitter, please pay attention to the amount of social media harassment of women happening on the platform and actually do something about it...), but women are still largely portrayed in very specific roles that tend to be deferential to others.

Read More
Campaign US Op-Ed: Making Women's History Month

Women's History Month is different this year as everywhere we look women's history is actually in the making right now. Women are rising, without competition, without judgment, focusing on what we can do for each other, how we can help one another, saying things have got to change, and they are going to change, right now. So really, we should actually call it MAKING Women's History Month. 

Read More
Making mē All About We: A Beauty Brand Identity Case Study

mē is a beauty device company with a distinct advantage. Its hair removal products use the only technology that works on all skin tones and the widest range of hair colors. So we used that as a way to let beauty bring people together instead of driving them apart through Brand DNA, Packaging, Web Design, and more.

Read More
Calling All Women Over 40!

Quick! Think of your three favorite ads that show the marketers really "get" the 40+ woman. Who she is, how she lives, what she thinks. OK, three's too many? How about your favorite one. Fine, doesn't have to be a favorite. Just one ad that makes you feel emotionally connected to the brand that put it out there. (Imagine some tick-tock-y game show music here). Tough, right?

Read More