Subverting Marketing Stereotypes.


Fancy co-founders, Katie Keating & Erica Fite, sat down with Adweek’s Janet Stilson to talk about the need for not just an agency of women, but an agency for women. At Fancy, we feel that brands have an opportunity, if not responsibility, to move the cultural needle forward. One place that needs a lot of help? Women over 40. Research shows that women 40+ feel cooler, sexier and more confident than they every thought they would at this age. They want to have relationships with brands and right now they feel totally left out of the equation. Oh, and hey marketers? They’ve got money.

See the article in its entirety here.