Women's New Cannabis Culture

Women are the caretakers, the investigators, the researchers, the questioners, and the status quo changers when it comes to their own and their family's health. They're looking for alternatives to questionable chemical concoctions and they're open to cannabis. Women are the key to the mainstreaming revolution! Fancy co-founder and co-CCO, Katie Keating wrote a piece for Campaign US highlighting what we learned after a recent brand positioning project for an emerging brand within a large medical cannabis company. Check it out!