Erica Fite reviews Ruavieja

Ruavieja’s new social experiment by Leo Burnett Madrid makes it clear just how much time we have left with our loved ones and that’s a tough truth to swallow no matter how much herbal liqueur you have.

Co-Founder / Co-CCO Erica Fite shared her thoughts on how this ad affected her personally in an op-ed for the Drum’s Creative Director’s Choice, an opportunity for creative directors to highlight work they think is making a difference. And this certainly does.