Serena Williams wins the Super Bowl!

Fancy’s co-founder and co-creative director, Erica Fite let both Shoot Magazine and Campaign US know who she thought the real winners of Sunday’s big game were.

Having two female-led spots in the first quarter was exciting to be sure. We loved Serena Williams powerful words and beautiful execution for Bumble, but were disappointed to see M&Ms fall back on the tired cliché of the stressed out mom behind the wheel freaking out at her “kids” in the back seat.

For more of Erica’s insights you’ll have to click on the links above and read the actual articles…;-)