Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To

Imagine how buying would increase if they were actually targeted by campaigns?

Are brands responsible for advancing women's issues?

To find out what women are thinking, we did something radical: we went straight to the source and asked them.

Katie & Erica: Fab at 40!

To celebrate her 40th birthday, our friend Lisa Kostova went on a mission to prove that your 40s—and the years that follow—truly can be the best years of your life.

fancy over 40, Fancy POVKatie KeatingJanuary 3, 2019women-owned agency, woman-owned, women, women over 40, women 40+Comment

Subverting Marketing Stereotypes.

Fancy has a specialty in a group marketers often ignore: Women 40+. Katie and Erica sat down with Adweek to talk about why.

Fancy POV, fancy over 40Erica FiteOctober 23, 2018women 40+, fancy over 40, pressComment

Should Your Brand Be Targeting Women Over 40??

If brands ignore women over 40, they’re missing out on a group that makes 85% of household buying decisions. See what else brands need to know about this powerful and passionate group.

Fancy POV, fancy over 40Katie KeatingJune 27, 2018women 40+, women over 40Comment

Survey Results Are In: Women 40+ Have Their Say

Brands love millennials and they’re even somewhat interested in senior citizens, but women over 40 are not even on the radar. Fancy’s survey of 500 women over 40, recently covered by Campaign, gives these women the mic, and it turns out they had a lot to say.

fancy over 40, Fancy POV, women's POVFancyMay 29, 2018women 40+, women over 40, survey, women and brands, reaching womenComment

"We all deserve to have pleasure and enjoy life." Word.

Shoot Magazine's 2017 Year in Review Survey. What we're proud of and our resolutions for 2018.

Calling All Women Over 40!

Quick! Think of your three favorite ads that show the marketers really "get" the 40+ woman. Who she is, how she lives, what she thinks. OK, three's too many? How about your favorite one. Fine, doesn't have to be a favorite. Just one ad that makes you feel emotionally connected to the brand that put it out there. (Imagine some tick-tock-y game show music here). Tough, right?

fancy over 40Erica FiteNovember 15, 2017fancy over 40, survey, women over 40, women 40+, reaching womenComment

Introducing Fancy Over 40

Women over 40 are one of the most dynamic groups out there. They can be mothers (of preschoolers or college students), they can be parenting their own parents. They can be at the top of their careers, or just starting new ones. They can be your neighbor, your boss or even your intern. Beautiful, sexy, determined, funny, sincere. They have multiple facets, and wide-ranging perspectives. And as far as advertising is concerned, they're basically invisible.

fancy over 40Katie KeatingNovember 7, 2017Fancy LLCfancy over 40, fancy, reaching women, women over 40, women 40+Comment

we've got something to say about that...

Here's a Fancy perspective on women, advertising, aging, empowerment, life and anything else we find interesting or fun. Stay tuned for more!