SOMETIMES IT TAKES ONE TO KNOW ONE*
*MEET THE WOMEN BEHIND THE WOMEN
Founded by creative directors Katie Keating and Erica Fite in 2011 (when only 3% of creative directors were women), Fancy is 100% women-owned, women-operated, and women-driven. We have elevated underrepresented voices in culture and our own agency leadership since day one. This is core to our business model, and it is core to growing our clients’ businesses.
We adamantly believe there is no shame, stigma, or anything taboo about being a woman and for 13 years we’ve partnered with like-minded clients to #normalizethenormal and make the world a better place for all of us.
We’re feminist, feminine, and fun. In a word: Fancy.
AND SOMETIMES, IT TAKES THE ONES WHO KNOW “THE ONE.”*
*YOUR TEAM IS BUILT WITH EVERYONE YOU NEED AND NO ONE YOU DON’T.
Big agencies have bunches of people. Each new client gets a collection of those people until the salaries are covered. This makes for a lot of round pegs in square holes - not to mention money in shareholder pockets.
We don’t work like that. The Fancy ecosystem stretches far and wide and comprises people with the passion and expertise to make big things happen for brands of all sizes. You get folks excited by their craft and driven to make a difference for your brand, for women, and for the world.
Team chemistry distinguishes the exceptional from the average and helps us get to the best work faster. It’s just science. And we’re happy to show you how.
“FANCY, A NEW YORK ADVERTISING AGENCY THAT’S NOT A STRANGER TO TACKLING TABOO AND SENSITIVE SUBJECTS.”
—BEAUTY INDEPENDENT
CAPABILITIES
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CAPABILITIES *
Steering Strategy
Brand DNA, Positioning and Narrative
Brand and Portfolio Architecture
Competitive Evaluation
Cultural Trends Analysis
Research Design & Insight Mining
Consumer Journey Mapping
Measurement & Attribution Modeling
Digital/Content Strategy & Media Planning
Developing Creative & Campaigns
Brand Identity (including Naming & Logo design)
Brand Voice Development (Verbal & Visual)
Campaign Concepts through Production
Packaging
Digital, Social, Mobile, Email
Brand Activation
In-Store & Collateral
Partner Network Affiliations
Traditional PR
Media Buying
Organic Social Community Management