• Erica Fite & Katie Keating standing on the NYTimes stage in front of a large screen displaying the "Lion's Den" logo.

    “Fancy is changing the way we’re being seen as a company.”

    Pete Potenzini, Director of Marketing — Lion’s Den

  • Dancer in flowing orange skirt performing in front of large gold letters on a blue background for Procter & Gamble.

    “Fancy brought a level of authenticity to all elements of the creative process from insight mining to creative development to production and editing. They were agile, scrappy and beauty focused and operated as real end to end partners.”

    Maris Croswell, Senior Brand Director — Procter & Gamble

  • “Fancy is used to tackling these sensitive subjects; we knew they would be perfect for helping us develop this campaign.”

    Deeannah Seymour, Founder and CEO — pH-D Feminine Health

  • “I like working with Fancy because they make things simple. Their approach is strategic and full of creativity. It's really all I have ever wanted from an agency.”

    Stephanie Keating, Marketing Brand Manager — We-Vibe

  • Aerial view of "POLY PREP" written in large letters on a green field with a person standing in the middle.

    “I still get compliments on our visual identity with every new asset we create. It is the envy of my peers.”

    Jennifer Slomack, Director of Communications — Poly Prep Country Day School

  • Woman presenting sanitary pads to an audience, standing near a P&G branded box.

    “Fancy combines the unique ability to fundamentally understand consumer insights, strategies and product innovations, and turn them into authentically fresh creative work that sets new standards.”

    Yana Yarmova-Ignatova, Associate Marketing Director — Procter & Gamble

  • NYRR NYC Marathon runner celebrating at finish line with arms raised wearing a purple shirt and cap, surrounded by other runners and cityscape in background.

    “We’ve partnered with Fancy for many years. Their work is bold, fresh, and uplifting. Since we’ve worked with Fancy enrollment numbers and donations have definitely increased, but best of all, they always go the extra mile (and we know all about that!)”

    Ronnie Tucker, SVP, Marketing and Digital, Brand Marketing and Communications — New York Road Runners

  • Abstract geometric design with cubes in shades of green and white, featuring the text 'MOD MOUTH' and stylized letter ‘M’ with clock-like elements.

    “We came to Fancy with an idea and a dream—and within 5 months we were able to launch our business (concept to store). What drove that success is a deep understanding of our business and goals which led to a unique and category-leading positioning.”

    Gary Davidowitz, Co-Founder — MOD Mouth

  • A film crew in Haiti is recording a woman with a boom microphone outdoors in a rural setting. A cameraman, sound engineer, and additional person are present. The background features trees, bushes, and rustic buildings.

    “We have seen incredible results from our experience with Fancy, from higher fundraising returns, to stronger partnerships with donors and other organizations.”

    Conor Shapiro, CEO — Health Equity International

  • Cluster of ripe purple grapes on a vine with green leaves.

    “What I appreciated most about Fancy is that they listened attentively to feedback, pushed back appropriately when they disagreed, and were good, nimble partners“

    Eben Gillette, EVP Marketing — The Wine Group

  • Futuristic white structure with blue light beam against a gray background.

    “I’ve run marketing departments of many brands over the years and I’ve never felt a group “get it” more than Fancy. They truly are an integral part of the team. ”

    Andrea DiNunzio, CMO & General Manager, NA — Iluminage Beauty

  • Colorful musical notes and treble clefs on a pink background.

    “Since we partnered with Fancy, our visibility has elevated, our donations have increased by 50% and we’ve been able to expand our school partnerships from 35 to 81, ensuring that we reach more students.”

    Suzanne Wilson, Executive Director — Midori Foundation

Logos of companies that have succeeded with Fancy including Babo, Exuviance, Parallel, P&G, Nike, Henkel, We-Vibe, The Body Shop, Eighteen-B, Lion's Den, Johnson & Johnson and the City of New York.
Purple six-pointed abstract star on white background

YOUR BRAND IS EVERYTHING

*IT DESERVES TO BE TREATED THAT WAY.

People buy brands. Not discounts. Not features. Not fleeting trends. In a world of instant gratification, where everything risks becoming a commodity, a strong brand is the only thing that creates lasting value. Every decision you make either amplifies your brand—making it memorable, meaningful, and magnetic—or lets it fade into the noise. Tactics alone won’t build a brand. But when they reinforce a bigger, bolder vision, they turn short-term wins into long-term loyalty.

If you think working like this would work for you, let’s talk.

YOU FOUND YOUR WAY HERE FOR A REASON.

Maybe you saw something bold. Maybe someone whispered, "You need Fancy." Maybe you’re just tired of work that doesn’t speak to women—or doesn’t say enough. Here’s what we hear when new clients walk through our door. Sound familiar?

Click your reason to connect—we’re listening.

You’re at an inflection point.

A new partner. A round of funding. A retail launch. The stakes just got higher—and this is your moment. You need a clear story to set the stage. We help brands show up with guts, smarts, and a message that will resonate with women.

You’ve never done this before.

You need to talk to women in a way you haven’t before. Or you're negotiating a space shaped by stigma, silence, or cultural weight. We’ve been there—and we know how to move with clarity and impact.

You’re the best-kept secret.

Big brands have the budget. Startups have the buzz. You’ve got results—but the work isn’t breaking through. You need wingwomen who can challenge the status quo without wrecking what’s working.

You don’t want to do the work.

You’re out of bandwidth. Or out of your depth. Or, honestly, just over it. You need a team that gets the mission fast, elevates the work, and doesn’t need a primer on what not to say to women.

Pssst…..If “none of the above,” click here to connect another way.

FAQ

  • Women's money makes the world go round.
    Women are responsible for 85% of household buying decisions. And we’re not just talking about laundry soap and frozen vegetables. Women buy most of the cars sold in the US, and they influence family purchases. They also make the decision on family travel, children’s schools, home buying, healthcare, large appliances, technology, household banking, investing, retirement, charitable contributions, you name it. If you’re not serious about women, you’re not serious about business.

  • Sometimes it takes one to know one.
    Specialized expertise, audience understanding, and continued research means we know what motivates women, how purchasing decisions are made, and the unique challenges and opportunities in connecting with this target market. When campaigns genuinely connect with women, fostering trust and a stronger brand connection, they resonate and they motivate.

  • No. But we only work with people and brands that understand the value in marketing to women.
    Fancy isn’t only about women; we’re about including women in conversations, rooms, and campaigns that have traditionally kept them out. So, no matter who you are, if your brand wants to expand your audience to include women, or you want to be sure you’re including them already in a way that’s relevant and motivating, Fancy is here for you.

  • Maybe. But also, maybe that’s why the bulk of advertising looks the way it does.
    At Fancy, understanding women isn’t just in our DNA; it’s in our data. We know women are not a monolith. So we do research to dig deep into their feelings of self-perception, current culture, and brand behaviors. 

  • Women-owned doesn’t always mean women-focused. Or even women-led.
    Fancy is 100% women-owned, operated, and driven. If you want to reach women, ensure your agency has the expertise to reach your desired audience. 

  • Don’t worry about the men. The men are fine.
    Besides, it’s not about alienating men; it’s about elevating women. Fancy includes women in conversations where they’ve traditionally been excluded. And we operate with empathy, not antagonism.

  • Well, you tell us.
    Women influence 85% of buying decisions, and 90% of healthcare decisions, and they are responsible for 75% of discretionary spending. Oh, and all those things usually targeted towards men? They buy half of them.

  • Yep. No guns. No tobacco. No fossil fuels.
    Got any of those? There’s probably a large international holding company putting shareholder interest first that would be happy to take your money.