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So much of a woman’s life is still treated as taboo—our health, our money, our aging, even our grief. We’re told to keep things quiet, stay agreeable, and not make anyone uncomfortable. But silence serves the status quo, not women. This piece explores what taboos cost us—and what brands can do to help break them.
When it comes to clothes, we all know the drill: "one size fits all" never really fits anyone. The same thing happens with advertising. A one-size-fits-all approach demands that women adapt their unique experiences into the confines of a shallow, outdated stereotype—one that’s so basic and superficial, it’s really no one’s life at all.
Women have plenty to be pissed off about right now without your brand being one of them. In 2025, too many campaigns still rely on stereotypes, euphemisms, and half-baked empowerment slogans that miss the mark. Women notice when you get it right. And they really notice when you don’t. So what’s a brand to do? Start here.
TACKLING TABOOS
We surveyed 600 women 18+ regarding their feelings about the advertising, marketing, and purchasing experience of products and services that have traditionally been considered off-limits or taboo.
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Vagina Museum, pH-D Feminine Health and agency Fancy hope to bridge the gap with more realistic representations of female bodies.
WOMEN OVER 40
500 women over 40 weren’t shy about sharing their feelings regarding what brands were getting right and not so right.
Want to learn the what and why of the way women 40-60 make health and wellness decisions? Fancy’s latest survey goes deep into the buying habits this powerful consumer as well as how to connect with her authentically, you’ll have to download the FemXers summary.
Watch as Fancy co-founder and co-chief creative officer, Erica Fite, distills the findings of our survey about women 40+ into actionable insights brands can use today to increase their relevance with this powerful consumer group.
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