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When it comes to clothes, we all know the drill: "one size fits all" never really fits anyone. The same thing happens with advertising. A one-size-fits-all approach demands that women adapt their unique experiences into the confines of a shallow, outdated stereotype—one that’s so basic and superficial, it’s really no one’s life at all.
We’ve been told it’s taboo to mix work and politics. That it’s not nice. Or polite. That it might make people uncomfortable. Or maybe even not want to work with you. But when your company is founded to do one thing: make things better for women, guess what? There are already people who don't want to work with you! So we're just going for it. Today, in this world, in this election, there is just too much at stake not to raise our voice.
Pretending there's an alternative to aging is getting old. And women are over it. as advertisers and marketers, we have a choice. We can reinforce stereotypes, keep repeating what’s been done, or we can use our influence to push culture forward. Fancy is here for it. Are you?
TACKLING TABOOS
We surveyed 600 women 18+ regarding their feelings about the advertising, marketing, and purchasing experience of products and services that have traditionally been considered off-limits or taboo.
We believe in bringing conversations that have been hushed by society into the wide open. Sign up for the newsletter and let’s have a chat.
Vagina Museum, pH-D Feminine Health and agency Fancy hope to bridge the gap with more realistic representations of female bodies.
WOMEN OVER 40
500 women over 40 weren’t shy about sharing their feelings regarding what brands were getting right and not so right.
Want to learn the what and why of the way women 40-60 make health and wellness decisions? Fancy’s latest survey goes deep into the buying habits this powerful consumer as well as how to connect with her authentically, you’ll have to download the FemXers summary.
Watch as Fancy co-founder and co-chief creative officer, Erica Fite, distills the findings of our survey about women 40+ into actionable insights brands can use today to increase their relevance with this powerful consumer group.
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