Ad Age agrees: Women come first

agency work
Written By Erica Fite
FANCY+INTL+WOMEN'S+DAY+LD+POSTER.FINAL.small.jpg

After creating two #sfw television commercials for Lion’s Den, the national sexual wellness brand, Fancy created a powerful poster to help them celebrate International Women's Day as well as promote their ladies-only sale on that day. The response to the poster (which will be displayed in Lion’s Den stores throughout Women’s History Month) was so great, Lion's Den is planning to commission a new one every year!

See the full article here. 

Erica Fite

Erica grew up running around the mountains and islands near Seattle before trading one coast for the other. 

First she moved to Los Angeles where she graduated from UCLA and pursued acting. Eventually she settled in New York switching from a life in front of the camera to behind it when she found a new career in advertising. In New York, Erica found success as an art director and global creative director for agencies big and small on accounts such as Milk, Clinique, Bahamas, L'Oreal, Pantene, Johnson's and many more. 

At Fancy, Erica and her team have been trusted to create social, digital, video and traditional campaigns for a variety of emerging and established brands. Today, Erica still lives in downtown Manhattan with her husband and many children, escaping to mountain and islands whenever she can.

http://www.fancynyc.com
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