New Work Alert: Lion’s Den International Women’s Day 2021

agency work

Mar 8

For the fourth year in a row, Fancy has created an original poster for Lion’s Den in celebration of International Women’s Day. The posters celebrate the power and rights of women, while still being very on-brand with clear, um, benefit language.

Not a bunch of lip-service to the ladies, the Lion’s Den brand has been evolving, becoming more and more welcoming to, and more and fun for, women. Whereas in 2013 80 percent of their customers were men, today 75-80% of their products are designed for women who embrace, recognize and celebrate sexual health and yes, sexual fun, as an important part of their total wellbeing.

For the posters from previous years, click here.

To see what Ad Age has to say, click here.

lion's den

Erica Fite

Erica grew up running around the mountains and islands near Seattle before trading one coast for the other.

First she moved to Los Angeles where she graduated from UCLA and pursued acting. Eventually she settled in New York switching from a life in front of the camera to behind it when she found a new career in advertising. In New York, Erica found success as an art director and global creative director for agencies big and small on accounts such as Milk, Clinique, Bahamas, L'Oreal, Pantene, Johnson's and many more.

At Fancy, Erica and her team have been trusted to create social, digital, video and traditional campaigns for a variety of emerging and established brands. Today, Erica still lives in downtown Manhattan with her husband and many children, escaping to mountain and islands whenever she can.

http://www.fancynyc.com

New Work Alert: Lion’s Den International Women’s Day 2021

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