NEW WORK ALERT! Lion’s Den parties like it’s 2020

agency work
Written By Erica Fite

After four years of working together, we know adult retailer Lion’s Den can make anything more fun, and they’ve proved it again by putting the happy in the holidays—2020 style.

Lion’s Den understands sex is a part of normal everyday life, and whereas in years past, everyday life might have taken place at Granny’s house, or the library, or even in the minivan on the way home from work (see 2019’s Holiday Joy Ride), these days, everyday life happens on a video call.

So it was our, eh hem, pleasure to once again create cheeky, highly relatable advertising to normalize the conversation around pleasure and sexuality. And, in this case, bring a few sexual antics out from behind, under, below, or to the side of your Zoom screen.

Work included a :30, :15, and a slew on :06s #sfw and suitable for broadcast as well as digital/social channels.

Erica Fite

Erica grew up running around the mountains and islands near Seattle before trading one coast for the other. 

First she moved to Los Angeles where she graduated from UCLA and pursued acting. Eventually she settled in New York switching from a life in front of the camera to behind it when she found a new career in advertising. In New York, Erica found success as an art director and global creative director for agencies big and small on accounts such as Milk, Clinique, Bahamas, L'Oreal, Pantene, Johnson's and many more. 

At Fancy, Erica and her team have been trusted to create social, digital, video and traditional campaigns for a variety of emerging and established brands. Today, Erica still lives in downtown Manhattan with her husband and many children, escaping to mountain and islands whenever she can.

http://www.fancynyc.com
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