NEW WORK ALERT: Lion’s Den “Summer of Love”

agency work
Written By Erica Fite

After over a year in lockdown, the world is just itching to get back out there. 

Sort of.

Between the Delta variant, the anti-vaxxers, the anti-maskers, and simply having to put on a bra, squeeze into your pre-Covid pants, and go out with...well…people, do you really want to? 

LION'S DEN SUMMER OF LOVE SOCIAL POST_square_9.png

Fortunately, Lion’s Den makes staying in way more...satisfying...than going out. 

These six new commercials are heating up the sexual tension and summer fun in a mix of :60, :30, and :15-second videos which will be seen across digital, social, and OTT channels - including on the Summer Olympics! Featuring an ensemble cast that celebrates sexuality with equity and features a range of ages, relationships, ethnicities, etc. the audience is reminded that the Lion's Den customer is a person "just like me." 

We’re happy to join Lion’s Den in encouraging everyone to celebrate the 2021 ‘Summer of Love’ by makin’ a little love -- alone or with a partner. 

PRESS: Media Post, Ad Age


See the whole campaign here.

Erica Fite

Erica grew up running around the mountains and islands near Seattle before trading one coast for the other. 

First she moved to Los Angeles where she graduated from UCLA and pursued acting. Eventually she settled in New York switching from a life in front of the camera to behind it when she found a new career in advertising. In New York, Erica found success as an art director and global creative director for agencies big and small on accounts such as Milk, Clinique, Bahamas, L'Oreal, Pantene, Johnson's and many more. 

At Fancy, Erica and her team have been trusted to create social, digital, video and traditional campaigns for a variety of emerging and established brands. Today, Erica still lives in downtown Manhattan with her husband and many children, escaping to mountain and islands whenever she can.

http://www.fancynyc.com
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