Welcome to the New Age of Aging
Pretending there's an alternative to aging is getting old. And women are over it. as advertisers and marketers, we have a choice. We can reinforce stereotypes, keep repeating what’s been done, or we can use our influence to push culture forward. Fancy is here for it. Are you?
Is There An Expiration Date On Women’s Sexual Pleasure?
When I attended a Sexual Pleasure Workshop for women over 40 I was confident I knew exactly what to expect. The majority of the women in this group were over 50 and so I buckled down for another depressing menopause chat.
I could not have been more wrong.
Aging: Finally Coming of Age
Aging is nothing new.
We beings have been doing it since time began. Time passes. We get older. No matter if we’re trees or humans or horses or plankton.
Women, especially, have internalized a societal directive that says stop it, slow it, avoid it, hide it at any cost for, basically, ever.
And that’s powerful.
Women Over 40: Is this a Moment or a Movement?
Here’s the thing though: women over 40, 50, 60, 70, etc are not having a moment. They are accelerating a movement. They are not fading into the background, quietly retiring (as if!) and re-doing the living room drapes. Women have never been more engaged, more motivated, more in control of their lives than they are today.
The Business of Rebranding Aging panel discussion at The Wing
Erica and I joined an incredible group of women at The Wing to talk about ageism, its impact on women creatives, advertising to female consumers, beauty, and mentoring.