Hello?... is anyone out there?… Women 40+ feel completely ignored by brands.
42 million women are between 40-60 years old. Gen-Xers have the highest post-tax incomes when compared with Millennials & Boomers. So ask yourself: are women over 40 important to your brand? Do they buy it? Do you want them to?
Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To
Women are living longer and better. They are not taking the increase in life expectancy and stretching out old age with more bingo and birdwatching; they are taking advantage of it now. Women are more engaged, more motivated, more in control of their lives than ever before. And brands are missing out.