How to Help Women Feel Comfortable Sharing Taboo Purchases
Our research shows most women are talking about taboo purchases with people in their social networks. But to reach the women who would benefit most, brands need to make it easier for women to talk openly about their experiences. The first step might be starting and facilitating those general conversations so that women can ease into sharing more personal details.
600 women will tell you what they really want from brands and how to talk taboos
Advertising has failed to reach women since its inception. Call it stereotypes. Call it too few women steering the ship. But either way, women want you to call it like it is. Women are tired of brand silence on the issues that matter most. Our taboo research proves it.