Join Women’s Conversations to Create Better Ads
Audience Insights Katie Keating Audience Insights Katie Keating

Join Women’s Conversations to Create Better Ads

Women often don’t see themselves in the body types, clothing choices, careers, lifestyles, emotions, and more presented in ads. The bar isn’t going to raise itself. It’s up to us. Can’t we create ads that resonate more? As far as we’re concerned, an ad hasn’t done its job unless the women in the audience can say, “I feel seen.”

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