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Fancy | The advertising agency for women
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Fancy | The advertising agency for women
About
Work
Why Fancy
Insights
CONTACT
About
Work
Why Fancy
Insights
CONTACT
Putting the power in her hands: Lion's Den case study
Erica Fite 7/8/18 Erica Fite 7/8/18

Putting the power in her hands: Lion's Den case study

As an agency that knows women and what matters to them, we brought a fun, female perspective to sex toys by celebrating the fact that there’s no time that‘s not a good time to connect with your partner—or yourself!

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Celebrating the perfectly imperfect: BRÖÖ Hair Care Case Study
Erica Fite 6/20/18 Erica Fite 6/20/18

Celebrating the perfectly imperfect: BRÖÖ Hair Care Case Study

What if we stood for the complete opposite of the perfectly groomed & glossy, mane? What if we elevated the concept of beauty to a place that was positive for women—made beauty a thing that was more than “perfect-hair deep”?

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Making mē All About We: A Beauty Brand Identity Case Study
agency work Erica Fite 1/30/18 agency work Erica Fite 1/30/18

Making mē All About We: A Beauty Brand Identity Case Study

mē hair removal products use the only technology that works on all skin tones and the widest range of hair colors. So we used that as a way to let beauty bring people together instead of driving them apart through Brand DNA, Packaging, Web Design, and more.

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