How Old is a mom?
Audience Insights Katie Keating Audience Insights Katie Keating

How Old is a mom?

When you picture a “mom” in your head is she 25? 35? How old are her kids? Newborn? Pre-schoolers? School-aged? Mothers in their 40s, never mind 50s, are largely left out of the motherhood conversation brands are having no matter how old their kids are.

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