How to market to women without pissing them off.

Women have plenty to be pissed off about right now—your brand shouldn’t be one of them.
In 2025, too many campaigns still rely on stereotypes, euphemisms, and half-baked empowerment slogans that miss the mark. Women notice when you get it right. And they really notice when you don’t. So how do you market to women without pissing them off? Start here.