Subverting Marketing Stereotypes
Fancy has a specialty in a group marketers often ignore: Women 40+. Katie and Erica sat down with Adweek to talk about why.
Making mē All About We: A Beauty Brand Identity Case Study
mē hair removal products use the only technology that works on all skin tones and the widest range of hair colors. So we used that as a way to let beauty bring people together instead of driving them apart through Brand DNA, Packaging, Web Design, and more.