Want to reach women 40+?
It’s a fact that women over 40 are integral to the consumer economy. They’re heading households, buying for their families, often spending discretionary income on themselves. They’re loyal to their favorite brands and willing to try something new if there’s credible evidence to suggest it will solve a problem, or enhance an experience. But the question remains: how to connect with them in a way that’s interesting, relevant, and most importantly, motivating?
5 Ways Brand Marketers Can Connect Meaningfully With Women over 40—and 1 Way They Can’t.
Women 40+ aren’t who you think they are. In fact, according to Fancy’s survey of 500 women over 40, they aren’t even who they thought they’d be. They’re cooler, stronger, and sexier than they ever imagined they’d be.
Brands: here’s How to talk to women over 40.
Here’s what’s true: women over 40 have money -- and they spend it. They’re not afraid to try new brands, and when those brands work for them, they stay loyal. Not only that, but they tell their friends about these brands and give them to each other as gifts, creating a virtuous cycle of new customers and fans over 40.
Calling All Women Over 40!
Quick! Think of your three favorite ads that show the marketers really "get" the 40+ woman.