Newsflash: Women Want Accurate Period Ads
In 2023, menstrual product brands are going head-to-head with media companies, continuing to gatekeep the messages women receive in their ads. These powerful companies often consider menstrual blood on par with other bodily fluids, deeming these visuals inappropriate, gratuitous, or graphic.
“Aunt Flo” Can Take a Hike
Menstrual product advertising in the U.S. has a long history of euphemism. Aunt Flo. On the rag. Crimson tide. Shark week. We have dozens and dozens of (cringy) ways to avoid saying menstruation. Our research shows women are 100% over cutesy terminology to reference their monthly cycle.