What Are Women Over 40 Worth to Your Marketing Mix?

Remember when it was all Millennials all the time? When the world was swathed in pink and brass gleamed bright. When inspirational sayings scrawled in neon adorned walls and terrazzo covered floors, tables counters and kleenex boxes? Sorry ladies, it’s all about Gen Z now. How quickly a media darling gets pushed to the side when a newer, cuter, younger, sparklier option catches marketing’s eye.