Hello?... is anyone out there?… Women 40+ feel completely ignored by brands.
42 million women are between 40-60 years old. Gen-Xers have the highest post-tax incomes when compared with Millennials & Boomers. So ask yourself: are women over 40 important to your brand? Do they buy it? Do you want them to?
To Resonate With Women 40+ Beauty Brands Need to Get Real
Global ad spend in the beauty category is expected to hit well over $15B this year, but who’s really paying attention? Who is absorbing the onslaught of content messaging and predetermined ideals? Turns out, not women over 40.
5 Ways Brand Marketers Can Connect Meaningfully With Women over 40—and 1 Way They Can’t.
Women 40+ aren’t who you think they are. In fact, according to Fancy’s survey of 500 women over 40, they aren’t even who they thought they’d be. They’re cooler, stronger, and sexier than they ever imagined they’d be.
Brands: here’s How to talk to women over 40.
Here’s what’s true: women over 40 have money -- and they spend it. They’re not afraid to try new brands, and when those brands work for them, they stay loyal. Not only that, but they tell their friends about these brands and give them to each other as gifts, creating a virtuous cycle of new customers and fans over 40.
Calling All Women Over 40!
Quick! Think of your three favorite ads that show the marketers really "get" the 40+ woman.
Introducing Fancy over 40
Women over 40 are one of the most dynamic groups out there. They have multiple facets, and wide-ranging perspectives. And as far as advertising is concerned, they're basically invisible.