Women over 40 aren’t who you think they are.

80% of women over 40 feel younger, cooler, or sexier than they expected they’d feel at this age.

Eighty percent. That’s a lot of women who aren’t interested in reliving their youth (misspent or not!). That’s a lot of women who are looking forward to life, not back at it. And, that’s a lot of women who aren’t going to be influenced by advertising playing (and preying) on their insecurities, fears, and anxieties.