It’s not over.
Yesterday I wanted to celebrate the one day that the world pays a little more attention to women. I really did. But then I thought about how very far we have to go to achieve equality. And how despite some gains in some areas basic rights are being stripped from women. Around the world and here at home.
Want to reach women 40+?
It’s a fact that women over 40 are integral to the consumer economy. They’re heading households, buying for their families, often spending discretionary income on themselves. They’re loyal to their favorite brands and willing to try something new if there’s credible evidence to suggest it will solve a problem, or enhance an experience. But the question remains: how to connect with them in a way that’s interesting, relevant, and most importantly, motivating?