Politics at Work. Indeed.
We’ve been told it’s taboo to mix work and politics. That it’s not nice. Or polite. That it might make people uncomfortable. Or maybe even not want to work with you. But when your company is founded to do one thing: make things better for women, guess what? There are already people who don't want to work with you! So we're just going for it. Today, in this world, in this election, there is just too much at stake not to raise our voice.
Younger women are more likely to have positive brand perceptions. Here’s why:
Age is not just a number. It’s a guiding light for smart brands that sell products and services to women. But if you limit your understanding to tired demographics you’ll be left wanting for conversions (and losing with women). It’s time we took a holistic look at age.