How Old is a mom?
When you picture a “mom” in your head is she 25? 35? How old are her kids? Newborn? Pre-schoolers? School-aged? Mothers in their 40s, never mind 50s, are largely left out of the motherhood conversation brands are having no matter how old their kids are.
Our Mothers, Ourselves
Have you all seen all the hullabaloo about the new "Not Your Mother's Tiffany" campaign? Wowza is there ever a lot of passion around that! The good news is that Tiffany certainly learned it had a lot of fans. The bad news, of course, is that all of these people are now royally pissed off.
Aging: Finally Coming of Age
Aging is nothing new.
We beings have been doing it since time began. Time passes. We get older. No matter if we’re trees or humans or horses or plankton.
Women, especially, have internalized a societal directive that says stop it, slow it, avoid it, hide it at any cost for, basically, ever.
And that’s powerful.
Women Over 40: Is this a Moment or a Movement?
Here’s the thing though: women over 40, 50, 60, 70, etc are not having a moment. They are accelerating a movement. They are not fading into the background, quietly retiring (as if!) and re-doing the living room drapes. Women have never been more engaged, more motivated, more in control of their lives than they are today.
New Work Alert: Hair Biology “Signs of Aging”
Ask any woman over 40, 50, 60 and she’ll tell you it’s the Age of Invisibility. Irrelevancy. It’s a time when brands stop paying attention. Stop seeing these women for who they are, what they offer, and how they live.
Not Hair Biology.
Our new campaign for this haircare brand designed specifically for women 50+ celebrates age. Shows it off. Purposefully. Proudly.