Should Brands Be Responsible for Debunking Gender Stereotypes? Let’s ask the ladies.
These days women across generational divides, races, and industries are banding together to empower one another and fight for equality in women’s issues and beyond. But, they don’t think they should be doing it alone.
hey mama, we know you’re more than a mom
Motherhood can be defining. It can be exceptional. It can be transformative. It isn’t everything. The pre-motherhood self does not simply evaporate, replaced by selfless devotion to others and instant knowledge of laundry cycles, sheet pan dinners, and where the extra AA batteries are. That person is still in there. And advertisers would be wise to appeal to her.
How do you categorize women over 40? You don’t.
A woman over 40 refuses to be defined.
At no other point in a woman’s life is she so likely to be so different from her age mates. Biologically, emotionally, financially, sexually, psychologically. This group is incredibly diverse.
Are brands responsible for advancing women's issues?
To find out what women are thinking, we did something radical: we went straight to the source and asked them.
Should your brand be targeting women over 40?
If brands ignore women over 40, they’re missing out on a group that makes 85% of household buying decisions. See what else brands need to know about this powerful and passionate group.
Survey results are in: Women 40+ have their say
Brands love millennials and they’re even somewhat interested in senior citizens, but women over 40 are not even on the radar. Fancy’s survey of 500 women over 40, recently covered by Campaign, gives these women the mic, and it turns out they had a lot to say.
Calling All Women Over 40!
Quick! Think of your three favorite ads that show the marketers really "get" the 40+ woman.