Should your brand be targeting women over 40?
If brands ignore women over 40, they’re missing out on a group that makes 85% of household buying decisions. See what else brands need to know about this powerful and passionate group.
Calling All Women Over 40!
Quick! Think of your three favorite ads that show the marketers really "get" the 40+ woman.
Introducing Fancy over 40
Women over 40 are one of the most dynamic groups out there. They have multiple facets, and wide-ranging perspectives. And as far as advertising is concerned, they're basically invisible.