In 2014, the Obama/Biden White House created It’s On Us and launched a movement to empower students to take action to stop sexual assault in their college communities. To celebrate their 5-year anniversary, we partnered with Creative Alliance to produce three videos about key subjects: Bystander Education, Survivor Support and Sexual Assault Awareness.
The videos are being shown nationwide across 250+ campuses and paired with live on-campus information sessions, robust on-campus and online discussions, and social media activities led by students. And they were chosen as Adweek’s Ad of the Day. Happy anniversary, indeed.
“The vast majority of the content is focused on how support and love—including for yourself—can overcome the looming shadows cast by assault, stigma and shame.”
-David Griner, Adweek