nike

Nike logo surrounded by animated loop of "Your World Your Runway New York Fashion Week"

“YOUR WORLD YOUR RUNWAY”

Nike influencers overlaying a cross-country runway including cityscape view of a waterfront with a bridge, skyscrapers, and a blue sky.

Influencer Activation / In-Store public + private launch / Outdoor, Video / UGC Runway experience / Social

The ask here was to position the Nike & JD Sports Need it Now Collection at the forefront of fashion during a moment in time when the world is looking in the direction of New York for style inspiration: New York Fashion Week. So we created the world’s longest runway via influencers wearing the clothes in their own way on their own personal runway. Then we brought that experience to the streets and JD Sports flagship in Times Square, where everyone had the opportunity to be a fashion icon.

The accolades have been free-flowing – from our brand partners, our folks on the ground, our NYC teams…you made us look like heroes!”

– Jen Ewell, Director of Consumer Marketing, Nike

Person holding a clear cup with "YOUR WORLD YOUR RUNWAY" printed, containing a drink and an ice stirrer labeled "JD NIKE."
Entrance to Times Square-42nd Street Subway Station with digital ads, showing subway line symbols N, Q, R, W, S, 1, 2, 3, 7 and A, C, E. Surrounding city buildings are visible in the background.
Person filling a cup with a drink from a tap at a bar counter, with branded signage and bottled drinks nearby.
A woman getting makeup applied with a brush in a store setting, with overlay text mentioning "got all glammed up" and hashtags including #NikePartner.
Retail store showroom in JD Sports, New York featuring a digital display with a model in Nike clothing. Mannequins dressed in casual sportswear are visible in the background. Text overlay mentions influencer collaboration and hashtag #nikeneeditnow.
Two individuals wearing matching blue "Runway Crew" shirts stand in front of a mobile cart with beverages. The setting is urban, with a store window displaying a logo in the background.
Woman posing in front of green screen with studio lights and people filming
Close-up of a person's legs wearing a white pleated skirt, bright pink sneakers, and socks, with a glittery logo design on the leg. Other people's legs in various footwear are visible in the background.
Woman with headphones drinking from branded cup outside an Adidas store, surrounded by people in blue "Runway Crew" shirts.
Woman in a sporty outfit with a green Nike jacket and white pleated skirt, standing in front of a large screen backdrop with text, wearing sunglasses and holding a silver handbag.
JD Sports storefront in New York City's Times Square during New York Fashion Week (NYFW) promoting a virtual runway event with Nike branding. Displays slogans like 'Your World. Your Runway.' and hashtags like #NIKENEEDITNOW.
Social influencer walking on a green screen runway setup, wearing a Nike crop top, maroon shorts, and red and white sneakers. The text "@jdsports @nike" and "we got it!!" is visible.
Person using a microscope and tools to craft or engrave a piece of metal jewelry at a workshop table.
A woman in a black dress and boots walking in front of a green screen, holding a small bag. Studio lighting and equipment are visible.
Nike consumers sitting at a makeup vanity with mirrors and lights at a JD and Nike themed event.
Influencer in Nike sportswear standing in front of a large advertisement or digital screen displaying a similar Nike outfit, with an urban backdrop.
Person holding a pink Nike sweatshirt in a fitting room with purple lighting, mirrors, and text mentioning a Nike collection launch.
Mobile billboard truck with Nike and JD Sports ad featuring a model in an orange outfit, hashtag #NIKENEEDITNOW, on a city street corner with pedestrians and buildings.
Photo studio setup with green screen, lighting equipment, and mannequins in a retail environment.
Person wearing a blue sports jersey and layered necklaces posing at a fashion week event with "Your World Your Runway" backdrop.
Person in white tracksuit posing in front of a green screen backdrop with studio lighting equipment.
Street scene in Times Square with a digital billboard on a truck displaying the message "Be a Style Icon at JD Sports Times Square Today." The JD Sports store is visible with fashion-themed signage, and a small gathering of people on the sidewalk nea
A person holding a mocktail with JD Sports and Nike branding at a New York event.
Person in a white hat and cropped top browsing red and white clothing on a rack at JD Sports, with promotional text for Nike's collection and the JD Sports website link.
Retail store display with blue backdrop, featuring lit mirrors with advertisements for JD Sports. Slogan "Your world, your runway" is visible. Clothing racks and brand logos are also present.
Person taking a mirror selfie wearing a black cap, white zip-up jacket, and matching white pants in a fitting room.
Four influencers & media posing at a Nike event in stylish outfits, including athletic wear and sunglasses, with a crowd in the background.