“BRAND POSITIONING & REDESIGN”

POLY PREP

COUNTRY DAY SCHOOL

"POLY PREP" text repeated in colorful typography, mirrored horizontally on a blue background.

Strategic Positioning / Logo / Color Scheme / Design System / Tone of Voice / Manifesto / Stationery / Magazines / Admissions & Advancement Materials

This 150-year-old institution is steeped in tradition with a wide variety of stakeholders, including students, parents, faculty, staff, alumni, and trustees. A reputation as a sports-focused old boy’s club, an inconsistent visual identity, and a lack of clear strategic positioning were keeping the school from the top of the consideration set of families looking for an independent school in NYC.

We helped Poly lean into holistic diversity and used that as inspiration for a unified design theme. Joy and community were brought into the logo, color palette, and coordinated elements that allied messaging to once unified, as well as distinct between departments. This new design system was implemented across all touchpoints at the school.

Poly Prep logo with hexagon shapes and equal sign.
Overlapping circles in shades of blue and gray
Graphic displaying primary typefaces: Proxima Nova Black and Light, with "Poly Prep Country Day School" written in Proxima Nova.
A graphic titled 'Exploring a Poly Icon “Alphabet”' with abstract arrow icons in various shapes and colors. It mentions using transparency for design flexibility. Below are logos for 'Poly Alumni Women Connect,' 'Poly Alumni,' and 'Academic Awards' utilizing these arrow designs.
Colorful circular diagram with a central gray circle and surrounding multicolored segments. A thin white polygonal line overlays the circles.

“Fancy skillfully created a brand identity, positioning, and visual design system that allows us to speak to our diverse audiences with ease and confidence. it fuels everything we do big and small. it is the envy of my peers!”

– Jennifer Slomack, Director of Engagement and Communications

Green Schools Alliance logo featuring a green 'P' on a blue hexagon above the text 'Green Schools Alliance' and a green leaf symbol.
Logos for "The Poly Pulse" and "The Poly Cam" and icons for Makerspace, Language Lab, and Outdoor Pool.
PolyArts promotional poster with icons representing arts and crafts, including paintbrushes, a stage, and a kite, in blue tones on the left panel, and a stylized 'P' on a yellow background on the right.
Multiple flat icons of the letter 'P' in different colors and shapes.
Red lockers with blue text reading "POLY ATHLETICS."
Logos for Poly's divisions: Academics, Athletics, and Clubs, with corresponding colored initials in hexagonal shapes.
Two-panel graphic with a blue and yellow color scheme. The left panel has "Poly Technology" text in blue and yellow, a waveform, and a hexagon with a 'P'. The right panel features circuit-like lines on a yellow background and repeated "Poly Technolog