Grab your popcorn. Or a glass of wine.

Women 40+ have a lot to say.

And how about you? Your feedback is always welcome as our research into consumer behavior continues to evolve. Drop us a line.

Fancy co-founder and co-chief creative officer, Erica Fite, distilled the findings of our survey of nearly 500 women over 40 into actionable insights brands can use today to increase their relevance with this powerful consumer group.