“#LIONSDEN365”
LION’S DEN
Creative Campaign / Illustration / Social Strategy
THE CHALLENGE
Social platforms (looking at you, Zuck) wouldn’t allow us to run paid ads, so we turned Lion's Den's biggest challenge into an opportunity to get creative and focused on building an organic social presence that felt authentic, fun, and—most importantly—safe for people to engage with.
OUR APPROACH
Through #LionsDen365, every day was a new way to make sexual wellness approachable, using humor and real talk to normalize topics that typically make people hesitate to follow or share.
Through this mini-campaign, we dug deeper, sharing empowering insights and starting conversations around wellness and safety.
“We’ve been working with Fancy for three years to change the perception of our company and make Lion’s Den a top-of-mind destination for women and couples, and the response has been incredible.”
– Pete Potenzini, Director of Marketing, Lion’s Den
RESULTS
Our sexy little stick figures were so successful at getting people to invite intimacy into their feeds we brought them back for Sexual Health Awareness Month (September, in case you didn’t know!).
The result? A growing community where people felt comfortable learning, sharing, and connecting—all without a single paid ad.
