Society’s Changing, Are You?
We’ve been sharing our taboo research insights for a year now, and it’s clear that change is here. It’s not a matter of if but what progress we pursue now.
Channel Word of Mouth to Reach Women
Women’s friendship circles have shrunk in the last two decades, but guess what hasn’t? The power of word of mouth in helping women find products and services they need.
“Aunt Flo” Can Take a Hike
Menstrual product advertising in the U.S. has a long history of euphemism. Aunt Flo. On the rag. Crimson tide. Shark week. We have dozens and dozens of (cringy) ways to avoid saying menstruation. Our research shows women are 100% over cutesy terminology to reference their monthly cycle.
Ad Targeting By Attitudinal Segment
Advertising has a long history of erasing women’s experiences and replacing them with stereotypes, impossible standards, and disempowering storylines. There’s been progress, but are we resting on our laurels instead of pushing for more?
Younger women are more likely to have positive brand perceptions. Here’s why:
Age is not just a number. It’s a guiding light for smart brands that sell products and services to women. But if you limit your understanding to tired demographics you’ll be left wanting for conversions (and losing with women). It’s time we took a holistic look at age.
Fancy releases results of new survey covering feminine taboos
We believe that for too long, the marketing world has ignored women’s lived experiences (and voices). Taboos exist to silence women, surrounding aspects of their lives with stigma and shame. It’s time women have space to say what they want. It’s time we get real and have the conversations women have been trying to have for their entire lives.
Mothers are more than moms, just ask one. We did (500 actually).
Motherhood isn’t everything. Even to moms. That was made clear in our survey when 9 out of 10 mothers said they wanted to be portrayed in roles other than mom. In no way does this diminish the role of motherhood in a person’s life. It can be defining. It can be exceptional. It can be transformative. It isn’t, however, everything. The pre-motherhood self does not simply evaporate, replaced by the selfless devotion to others and instant knowledge of laundry cycles, sheet pan dinners, and where the extra AA batteries are.
Survey results are in: Women 40+ have their say
Brands love millennials and they’re even somewhat interested in senior citizens, but women over 40 are not even on the radar. Fancy’s survey of 500 women over 40, recently covered by Campaign, gives these women the mic, and it turns out they had a lot to say.