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Fancy | The advertising agency for women
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Fancy | The advertising agency for women
About
Work
Why Fancy
Insights
CONTACT
About
Work
Why Fancy
Insights
CONTACT
Society’s Changing, Are You? 
Audience Research Katie Keating 2/27/24 Audience Research Katie Keating 2/27/24

Society’s Changing, Are You? 

We’ve been sharing our taboo research insights for a year now, and it’s clear that change is here. It’s not a matter of if but what progress we pursue now.

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Ad Targeting By Attitudinal Segment
Audience Research Katie Keating 9/12/23 Audience Research Katie Keating 9/12/23

Ad Targeting By Attitudinal Segment

Advertising has a long history of erasing women’s experiences and replacing them with stereotypes, impossible standards, and disempowering storylines. There’s been progress, but are we resting on our laurels instead of pushing for more?

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