One-Size-Fits-All Advertising Doesn’t Actually Fit Anyone.
When it comes to clothes, we all know the drill: "one size fits all" never really fits anyone. Sure, the tag might promise simplicity, but what it actually delivers is compromise. And a poor fit for everyone. The same thing happens with advertising. A one-size-fits-all approach demands that women adapt their unique experiences into the confines of a shallow, outdated stereotype—a stereotype that’s so basic and superficial, it’s really no one’s life at all.
Perform Less, Empathize More
The road to advertising to women is often paved with good intentions. But good intentions are not enough to reach women. Performative feminism is advertising’s lip service, and women deserve better. Sure, the 50s housewife no longer features in ads, but sexism is still there; it’s just covert.
Power of the Positive: Can there ever be too much of a good thing?
Successful brands, brands with meaning, brands that occupy a place not just in the minds, but in the hearts, of consumers do more. They go beyond the functional and offer something that helps their consumers think, grow, connect, laugh—essentially move themselves and the people around them into a truly better place.