Keepin’ it quirky

agency life
Written By Erica Fite

After 20 years in the industry we’re definitely used to being referred to as “those wacky creatives.” We’ve seen the word “creative” accompanied by air quotes to suggest people might want to be careful around us, like we might be a little dangerous, but not to worry because it’s all part of the “process” (also said with air quotes).

Turns out it’s not just the creatives with the odd-ball tendencies. MediaPost found out the ad world is riddled with them. Account types, strategists, CEOs, everyone’s got a little something that makes them special. Personally, I’m just glad one of Erica's was actually fit to print.

Erica Fite

Erica grew up running around the mountains and islands near Seattle before trading one coast for the other. 

First she moved to Los Angeles where she graduated from UCLA and pursued acting. Eventually she settled in New York switching from a life in front of the camera to behind it when she found a new career in advertising. In New York, Erica found success as an art director and global creative director for agencies big and small on accounts such as Milk, Clinique, Bahamas, L'Oreal, Pantene, Johnson's and many more. 

At Fancy, Erica and her team have been trusted to create social, digital, video and traditional campaigns for a variety of emerging and established brands. Today, Erica still lives in downtown Manhattan with her husband and many children, escaping to mountain and islands whenever she can.

http://www.fancynyc.com
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