Subverting Marketing Stereotypes

Written By Erica Fite
Katie Keating Erica Fite Fancy creative agency women over 40.jpg

Fancy co-founders, Katie Keating & Erica Fite, sat down with Adweek’s Janet Stilson to talk about the need for not just an agency of women, but an agency for women. At Fancy, we feel that brands have an opportunity, if not responsibility, to move the cultural needle forward. One place that needs a lot of help? Women over 40. Our own research shows that women 40+ feel cooler, sexier and more confident than they every thought they would at this age. They want to have relationships with brands and right now they feel totally left out of the equation. Oh, and hey marketers? They’ve got money.

See the article in its entirety here.

Erica Fite

Erica grew up running around the mountains and islands near Seattle before trading one coast for the other. 

First she moved to Los Angeles where she graduated from UCLA and pursued acting. Eventually she settled in New York switching from a life in front of the camera to behind it when she found a new career in advertising. In New York, Erica found success as an art director and global creative director for agencies big and small on accounts such as Milk, Clinique, Bahamas, L'Oreal, Pantene, Johnson's and many more. 

At Fancy, Erica and her team have been trusted to create social, digital, video and traditional campaigns for a variety of emerging and established brands. Today, Erica still lives in downtown Manhattan with her husband and many children, escaping to mountain and islands whenever she can.

http://www.fancynyc.com
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